Trying my hands on Infographics… Hope you like them 🙂
As our opportunity area, the Mattar Kulchey valla is a low scale business. Finding a design solution isn’t difficult at all. While we were exploring the other Mattar Kulchey valla in the area we found out few common problems that every Mattar Kulchey value in the area faces. That is Hygiene.
Not only Hygiene but few other problems like no permanent space. We also observed that the Kulchas are being supplied by a bakery in Raghubir Nagar in Naraina Vihar to the Mattar Kulcha Vallas.
Taking interviews of people was a difficult party as not many people wanted to give it. There were many people who ate chole Kulche on a daily basis from the chosen wagon. These daily customers were the first to give the interview, and it helped us a lot. The daily customers see the place every day and know what problems the wagon owner faces and what all are the places where the wagon owner and the workers lack. The questions asked in the interviews were:-
Q1) what is your name?
Q2) where do you live?
Q3) where do you work?
Q4) Have you visited this wagon earlier?
Q5) on a scale of 1-10, rate the taste of food?
Q6) What are the problems you face while eating Chole Kulche here?
Q7) If you were to improve this place, what would you do?
The answers of the people helped us to work on a lot things and we knew what all areas we had to be improved. Most people had a problem with the hygiene in the area. There area around the wagon was unhygienic and the dustbin provided either full or dirty. The rating on the taste of the chole kulche was varied. Some gave the taste 9/10 while most gave 5/10. People told that the workers should wear glove and cover their head and many said there was a lack of seating space.
We were clear on what all areas we had to work after the interviews and all the problems were solved in our final outcome.
One question which make every individual to stand out is what makes him/her different?
If you have an answer to that which people can buy , you stand out
Answer of this question is given by Veeru’s hand .
The way he spice his matar up is what makes him different .
When I started to skech the falling spices
This is that I came up with
And the way it looses it’s personal identity in the bowl of matar .
The whole process of finding a design problem in an area and try to give a relevant design solution to it, has been a fun ride. But one thing which made everyone of us conscious when we were around that Chole kulcha wala were the staring eyes.
People trying to figure out what is that a bunch of students doing near a handcart with cameras and skechbooks in their hands.
In this artwork I wanted to show how everyone keep staring for their plate of kulchas , when will the guy put matar and kulchas in a plate and when can they enjoy the spicy, tasty combination of two enter their mouth and they can enjoy the range of flavours a plate is ready to offer .
Promotion of a business is never bad.
Looking at the customers, we decided to work on a theme which will connect everyone. Bollywood is what connects every Indian in one thread .
Bollywood and Veeru (the guy who owns the handcart), two names which can be put together by any Indian.
Bollywood + Veeru = sholay
Sholay can promote, choley’s brother matar and his partner kulche .
Sitting next to the matar kulche wala’s stall, I kept on observing . Most of it was same. Same menu with two variations of kulche, same Veeru (the guy who owns the handcart) filling same steps every time .
What kept changing were the customers. It doesn’t matter what race are you from or what background you come from, if you have money to buy the kulchas, you are Veeru’s customer as every other guy buying kulchas from his cart.
This is how I see them.
“Many faces for one”, all ready and eager for their plate of MATAR KULCHAS .